Alibaba, one of the most respected B2B marketplaces, has just unveiled a massive expansion to its CoCreate Pitch competition recently, timed to coincide with World MSME Day on June 27. The contest, which highlights the company’s dedication to empowering small and medium enterprises globally, comes with a total prize pool of $1 million.
This is how it How it works
Startups and SMEs worldwide, or more specifically, Pakistan-based entrepreneurs, can also apply by sharing a 30-second video on Instagram or TikTok with the hashtag #CoCreatePitch, or they can also sign up directly on Alibaba’s pitch portal. From these entries, the most amazing and promising applicants will be invited to pitch in person September 4–5, 2025, during the annual CoCreate flagship event in Las Vegas.
A newly announced CoCreate Europe edition will have a debut in London on November 14, 2025, offering another showcase for innovation and product-focused pitch competitions.
Awards and support
Alibaba really steps up for SMEs in this regard. Two grand-prize champions, one from each event, will split $200,000 in funding, half as cash and half as Alibaba sourcing credits. Twenty more winners will each receive up to $40,000, again split between cash and credits. All participants will have totally free access to Alibaba’s AI-driven sourcing tools and supplier network, helping them prototype quickly and manufacture cost-effectively.
Timeline and selection process
The program will run only for two to four months, with entries assessed based on innovation, practicality, and market potential. Finalists will then pitch live in Las Vegas in front of a panel of seasoned industry professionals and investors.
Why it matters
Alibaba’s CoCreate Pitch isn’t just another contest—this is becoming the world’s leading product-centric pitching stage, offering SMEs crucial exposure to global markets, funding, and mentorship. As Kuo Zhang, president of Alibaba, put it, “We’re excited to offer entrepreneurs everywhere this chance to shine.”
Post a 30-second pitch video on Instagram or TikTok with #CoCreatePitch and tag @Alibaba.com_official.
Or fill out the application at pitch.alibabacocreate.com.
Whether you’re in Pakistan or elsewhere, if you’re working on a product with growth potential, this is a unique shot at global funding, guidance, and connections. Don’t miss it.
